When Bud Light received an avalanche of negativity for advertising with “trans influencer” Dylan Mulvaney, Ruth Institute President Dr. Jennifer Roback Morse, Ph.D., asked “Well, what did they expect?”
“It’s hard to get more Middle American than beer-drinkers,” Morse noted. “Did Bud Light really think its customers would react positively to a man in an evening gown and makeup touting its product?”
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“With shares for Anheuser-Busch, Bud Light’s parent company, dropping more than $5 billion, they’ve brought back the famed Clydesdale to try to counter this disaster. A new commercial shows the horse galloping across America with patriotic scenes in the background.”
This embrace of transgenderism by Corporate America is by design.
Morse reported, “The New York Post described how giant equity funds like BlackRock, Vanguard, and State Street Bank bully corporations into making Environmental, Social and Governance standards, or ESG, part of their corporate image.”
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“As a result, consumers are alienated and corporations see their sales decline, all to appease the progressives who make ESG decisions at equity funds.”
“This is a lot like Disney’s loss of business after it opposed a Florida law prohibiting teachers from discussing sexual orientation and gender ideology in kindergarten through third grade.”
“The growing parental rights movement has made it hard for companies to hide their support for the woke agenda,” Morse noted. “To companies like Anheuser-Busch, parents are saying, ‘This Bud’s not for me.’”
For more information on the harms of the transgender ideology, check out the Ruth Institute’s Transgender Resource Center.
About the Ruth Institute
The Ruth Institute is a global non-profit organization, leading an international interfaith coalition to defend the family and build a civilization of love.
Jennifer Roback Morse has a Ph.D. in economics and has taught at Yale and George Mason University. She is the author of The Sexual State and Love and Economics – It Takes a Family to Raise a Village.
To schedule an interview with Dr. Morse, contact media@ruthinstitute.org.
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