by Tyler O’Neil | June 13, 2025 at Daily Wire
A tech employee voiced opposition to his company’s policy against doing business with a nonprofit on the Southern Poverty Law Center’s “hate map,” calling the policy “absolutely ridiculous.”
Now, Sen. Ted Cruz, R-Texas, is investigating the Big Tech firm that acquired the employee’s company, claiming the firm “systematically deplatforms conservatives.”
“It is outrageous that the SPLC gets away with labeling people this way,” Jennifer Roback Morse, founder of the blacklisted nonprofit Ruth Institute, told The Daily Signal. “The only thing worse is that supposedly sophisticated companies like tech businesses outsource their moral judgments to a scurrilous group like the SPLC.”
The SPLC publishes a “hate map” that it claims highlights the “infrastructure upholding white supremacy.” Critics say the map includes mainstream conservative and Christian groups alongside chapters of the Ku Klux Klan, falsely smearing mainstream groups as hateful.
In a February 2021 email, the fundraising company Salsa Labs refused to work with the Ruth Institute, a pro-family nonprofit in Louisiana that serves victims of the Sexual Revolution. Morse maintains that the Sexual Revolution harmed men, women, and children by deemphasizing marriage and the family, which promote human flourishing for husbands, wives, and children.
Salsa Labs cited the SPLC’s accusation that the institute is an “anti-LGBTQ hate group.”
The constituent relationship management platform and fundraising software company EveryAction acquired Salsa Labs in June 2021. Bonterra, a Big Tech company that claims to have raised $28 billion from 53 million donors supporting 437,000 nonprofits in 2024, acquired both EveryAction and Salsa Labs in 2022.
The Email Chain Mentioning SPLC
Morse reached out to Salsa Labs in 2021, seeking to hire the company for fundraising. The Ruth Institute had experienced blacklisting before, and Morse wanted to make sure it wouldn’t happen again.
