“American Girl, the company known for wholesome dolls representing American history, has clambered aboard the gender bandwagon,” said Ruth Institute President Dr. Jennifer Roback Morse, Ph.D.
“Parents are reasonably outraged by the company’s new book, ‘A Smart Girl’s Guide: Body Image,’ which pushes transgenderism. It’s a betrayal,” she said.
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The 96-page book tells children the gender they were born with might not be their “gender identity,” which they need to explore.
Morse remarked: “The company says the target audience for this propaganda is girls 8 to 11. Really, how many 8-year-olds think about changing their gender, unless the idea is put in their heads by an adult?”
The book advises: “Parts of your body may make you feel uncomfortable, and you may want to change the way you look… That’s totally OK!”
“The book tells girls that if they’re not comfortable with the way they look, they can dress and act like a boy, change their name, and demand that they be addressed by different pronouns,” Morse said.
The book also advises: “If you haven’t gone through puberty yet, the doctor might offer medicine to delay your body’s changes, giving you more time to think about your gender identity.”
“They’re setting up children for puberty-blocking drugs and eventually surgery to alter their appearance,” Morse said. “In reality, the gender you’re born with is the one you’ll have until the day you die. So-called gender identity is an ideological construct.”
“Many young women who’ve gone through ‘transitioning’ have come to regret it. But, in most cases, what was done to them as adolescents is irreversible,” Morse said.
Chloe Cole, a California teen who formerly identified as “transgender,” underwent a double mastectomy at 15. She recently testified before a Florida hearing: “I was unknowingly physically cutting off my true self from my body, irreversibly and painfully.”
“This madness is no longer confined to government and the medical establishment,” Morse said. “Now Corporate America, which wants to be seen as cool and compassionate, is promoting chemical poisoning and surgical mutilation.”
“I hope families will voice their disapproval by boycotting American Girl.”
The Ruth Institute’s Transgender Resource Center helps families combat the transgender ideology with research, analysis, and personal testimonies.
About the Ruth Institute
The Ruth Institute is a global non-profit organization, leading an international interfaith coalition to defend the family and build a civilization of love.
Jennifer Roback Morse has a Ph.D. in economics and has taught at Yale and George Mason University. She is the author of The Sexual State and Love and Economics – It Takes a Family to Raise a Village.
To get more information or schedule an interview with Dr. Morse, contact media@ruthinstitute.org.
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