April 20, 2022
“Like Virginia school boards last year, the Walt Disney Company is learning the power of parents fighting for their children’s innocence,” said Ruth Institute President Dr. Jennifer Roback Morse, Ph.D.
In March, Disney said it opposed the recent Florida law prohibiting teachers from discussing sexual orientation and gender identity with children in kindergarten through third grade. Now the company is hiding from a firestorm of criticism, refusing to respond to media questions.
“There is no logical reason to talk about homosexuality to children who are still playing with dolls and toy trucks,” Morse said, “but LGBT activists want to get them young. Their goal is to indoctrinate and groom as early as possible.”
Disney can’t hide from public opinion. A recent poll showed that when the law is explained, people support it 67% to 24%.
“Disney could end up paying a high price for giving in to pressure from activists. People are cancelling Disney World vacations and cruises, as well as subscriptions to Disney streaming services,” Morse said. “Some Florida legislators want to repeal a 1967 law, which gives the company autonomy over the land Disney World sits on.”
Indiana Congressman Jim Banks recently wrote to the company’s CEO that some in Congress oppose extending Disney’s copyright of Mickey Mouse when it expires at the end of 2023.
Morse remarked: “Management is also facing internal opposition. Employees who support family values say they are tired of being harassed and bullied by those on the other side, and are seeing Disney on the wrong side of the Culture War.”
“Woke corporations are now getting pushback not just from the general public, but from their own employees.”
About the Ruth Institute
The Ruth Institute is a global non-profit organization, leading an international interfaith coalition to defend the family and build a civilization of love.
Jennifer Roback Morse has a Ph.D. in economics and has taught at Yale and George Mason University. She is the author of The Sexual State and Love and Economics – It Takes a Family to Raise a Village.
To get more information or schedule an interview with Dr. Morse, contact media@ruthinstitute.org.
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