(We didn’t write this headline: The Blaze did. All we do to help, is to give people a platform and take them and their stories seriously. But that is not nothing.)
By Jennifer Roback Morse June 25, 2025 at The Blaze
Ruth Institute founder Dr. Jennifer Roback Morse on challenging the ‘destructive ideology’ of the LGBT lobby.
You may have noticed that corporate America’s enthusiasm for Pride Month has waned.
But business leaders aren’t the only ones pulling back from public celebration of “Pride.” Many ordinary people are retreating from full-on support for the demands of the LGBT lobby.
Our Leaving Pride Behind campaign amplifies the powerful testimonies of men and women who have walked away from homosexual behavior and identity.
Most importantly, many people who once identified themselves as gay, lesbian, or transgender have abandoned that identity. In some cases, they have completely reinterpreted their own past behaviors, thoughts, feelings, and political commitments. These brave men and women have left Pride behind.
Over the rainbow
If you’ve sensed that Pride-themed advertising has declined since 2023, you’re not wrong. A new survey finds that 43% of Fortune 1,000 companies are dialing back their external support for Pride Month in 2025. Social media feeds, once filled with rainbow branding, are strikingly subdued this year. No embarrassing displays by nonbinary “influencers” trying to sell beer. No doubt, the business community is responding to the views of the broader public.
A recent survey revealed that nearly 60% of Americans now prefer corporations to stay neutral on political and social issues.
At the same time, many Americans are questioning the goals and tactics of LGBT activism. People are starting to realize the cost of this ideology, particularly when it conflicts with faith, family, and biological reality. People are repelled by the sight of parents losing custody of their children for failing to “affirm” the child’s “gender identity.” Ordinary folk are cheering when J.K. Rowling takes down trans activists online.
‘Obergefell’ remorse
