February 15, 2018 // Lake Charles, LA
During this season of Lent, The Ruth Institute has launched an online and billboard campaign in Lake Charles, Louisiana, encouraging people of all faiths to make things right with God.
“The ‘Go to Confession’ campaign is a way to remind people that God is merciful, and we can go to Him with our sins at any time and find forgiveness. What better time than during Lent?” Dr. Jennifer Roback Morse, founder and president of the Ruth Institute, said.
Some of the images are humorous. “Sin makes you stupid,” featuring St. Thomas Aquinas (who loosely said that), and “Party’s over. Go to confession,” with an image of Mardi Gras debris. And new this year, an image of a stunned priest in the confessional with the caption, “You won’t really shock him: Go to confession!”
But the humor has a serious point. Dr. Morse said, “Families don’t just break down. Marriages don’t just fall apart. Somebody sins. The ultimate solution to family breakdown is repentance.”
Some of the more serious messages are, “Jesus is waiting for you,” and “Your family is depending on you. Go to Confession.”
“We’re all sinners, but we all have the opportunity to clean the slate and start fresh,” Morse said. “There is no downside to confession.”
“Confession is a means to find healing within our lives for the mistakes we’ve made,” Morse added. “Guilty consciences make it harder for us to move forward and to resolve the issues caused by our sins, or the bitterness we’ve held onto from the sins of others.”
The Ruth Institute is a global non-profit organization equipping people to defend the family at home and in the public square.
